TBH is a new snacking company focused on up-ending Nutella’s position as the leading hazelnut spread.
Founded in 2021 in collaboration with Umana Studio, HERE Studio and Noah Schnapp. TBH is a new snacking company focused on up-ending Nutella’s position at the leading hazelnut spread by offering a unique set of product attributes and values that set it apart. Nutella uses Palm Oil, well publicized for extreme deforestation in Brazil and other countries, high sugar, conventional dairy and is low in protein. TBH is the antidote to this old-school aging approach to the category.
snacktbh.com
THE BRIEF
Using modern manufacturing techniques and thinking, and Noah's profile, TBH has plans to be become the market leader in the USA. We needed to capture the minds of Gen-Z and progressive mums who are choosing better for you products.
THE APPROACH
Starting from inception, HERE Studio led brand strategy, identity, visual, creative content and post launch social.
DELIVERABLES
Brand Strategy
Brand Foundations
Mission, Vision, Values
Reason For Being
Brand Manifesto
Primary Messaging
Brand Identity
Packaging
Brand Guide
Visual Language
Website Design
Website UX Development
Website Build
Emailer Design
Social Grid Content
Photography
Brand Foundations
Mission, Vision, Values
Reason For Being
Brand Manifesto
Primary Messaging
Brand Identity
Packaging
Brand Guide
Visual Language
Website Design
Website UX Development
Website Build
Emailer Design
Social Grid Content
Photography
